New partnership for Kent Reliance and Kent FA
17 Sep 2013

Kent Reliance and Kent FA launch local partnership to support amateur football teams across the county.

Kent Reliance has been unveiled as the new sponsor for the Kent FA’s grassroots football County Cups for the 2013-2014 season.

The Kent Reliance County Cups will be contested this season by teams outside the non-league system; grassroots clubs which include pub teams, works teams and village teams. Grassroots football is at the heart of the game in Kent, with amateur teams playing in Saturday leagues with the traditional 3pm kick-off, or on Sunday mornings. The Kent FA runs six County Cups for grassroots teams; three for clubs playing in Saturday leagues and three for clubs in Sunday leagues.

Football keeps people active and healthy, and Kent as a county boasts some of the highest numbers of people playing football in the UK with over 1,200 adult male 11-a-side teams playing every week. This form of the game, however, has seen a steady decline across the country in recent years. This is a result of longer working hours, lack of availability of pitches and facilities and a decline in councilrun fields as well as other changes in social patterns, and the reduction in playing numbers is something the Kent FA have been working to stop.

It is this threat to grassroots football participation that Kent Reliance want to address, and this partnership will include chances for competing clubs to win Nike equipment and footballs, bursaries to cover affiliation fees and cup entries, and rewards for teams reaching the finals of the Cups.

Paul Dolan, Chief Executive of the Kent FA, explained the benefits of the partnership; “All our commercial partners have a vested interest in grassroots football, and Kent Reliance is very keen to invest in adult 11-a-side football, which is the heart of the game in this county. We’ve been supporting adult 11-a-side football for many years and at the moment our focus is on working with local authorities, who are facing significant budget cuts, to protect and improve adult football pitches. Kent Reliance’s generous sponsorship of this competition will allow us to go further and reward the clubs who take part in these Cups, and give something back to the people who play 11-a-side adult football every week.”

Andy Golding, Chief Executive at Kent Reliance, commented: “The grassroots football County Cups are a fundamental part of the local sporting landscape. By working with the Kent FA to support the competition, we hope to inspire adults across the county to get fit and help communities come together through football. We very much look forward to celebrating the successes of Kent’s amateur football teams over the coming months.”

The Kent Reliance Saturday and Sunday cups will kick-off in October.