February 2024

What are cookies and similar technologies?

Our website uses cookies and other similar technologies to distinguish between you and other users.

Cookies are small text files that are stored on your browser or the hard drive of your computer, smartphone or other tablet devices when you visit a website. Websites use cookies in a variety of ways to improve your experience and help us make improvements. Some examples of why we use cookies are to:

  • Show you products that are relevant to you.
  • Work with advertising partners to deliver relevant advertising to you.
  • Remember your log in details to keep you signed in.

We use tracking pixels (a similar technology to cookies) in our emails in order to track user activity and continuously improve our content. These allow us to find out if our emails have been read and if the recipient found them useful.

Session and persistent cookies

A cookie can be either a:

Session cookie – this type of cookie is deleted when you close your web browser (Google Chrome, Safari, Microsoft Edge etc.). These are typically used when you log in to a website to make an online purchase;


Persistent cookie – this type of cookie remains on your computer until they expire. This can be for a fixed time after you have visited the website (e.g, one year) or a particular date (e.g., 31 December 2022). These cookies are used to remember information between visits to a website.

Except for strictly necessary cookies, all cookies on our website will expire after 6 months.

What are the types of cookies?

Strictly necessary cookies

These are always on when you visit our website, and you can’t turn them off unless you change your browser settings. These cookies are vital to us providing key features of our website, such as the ability to use online tools, log on and register securely, and maintain your cookie preferences.

Cookie source Cookie name Cookies used Duration
kentreliance.co.uk TS01ef1ae4 First Party Session
kentreliance.co.uk ASP.NET_SessionId First Party Session
online.kentreliance.co.uk TS019f066f First Party Session
online.kentreliance.co.uk JSESSIONID First Party Session
choices.kentreliance.co.uk TS01668c4c First Party Session
kentreliance.co.uk OptanonAlertBoxClosed First Party A few seconds, 365 Days
online.kentreliance.co.uk TS018c11bc First Party Session
choices.kentreliance.co.uk __RequestVerificationToken First Party Session
kentreliance.co.uk OptanonConsent First Party A few seconds, 365 Days
kentreliance.co.uk hasCookie First Party A few seconds, 365 Days
online.kentreliance.co.uk sst-cookie-banner-shown First Party A few seconds, 365 Days
online.kentreliance.co.uk TS018f82a9 First Party Session
osb.co.uk TS01ec5804 Third Party Session
online.kentreliance.co.uk sst-increase-font Third Party A few seconds, 30 Days
online.kentreliance.co.uk _bf52ZX First Party Session
online.kentreliance.co.uk _bfKCFJ First Party Session
online.kentreliance.co.uk _bfX4N2 Third Party Session
choices.kentreliance.co.uk 0n3s4v1ng5 Third Party Session

You’ll be asked to provide your consent to the following cookies when you first visit our website and your consent will be refreshed every 6 months. You can switch these on or off at any time.

Performance cookies

These let us monitor how our website is performing so we can make regular improvements to the user experience and enable us to run tests on our website using different layouts. We also use these cookies for enhanced web chat services.

Cookie source Cookie name Cookies used Duration
kentreliance.co.uk _clsk Third Party Session
kentreliance.co.uk _gat_UA-nnnnnnn-nn First Party A few seconds, 0 Days
kentreliance.co.uk _gid First Party A few seconds, 1 Day
kentreliance.co.uk mf_user Third Party Session
kentreliance.co.uk _gat First Party A few seconds, 0 Days
kentreliance.co.uk _ga First Party A few seconds, 730 Days
www.clarity.ms CLID Third Party A few seconds, 364 Days
kentreliance.co.uk _clck First Party A few seconds, 364 Days
c.clarity.ms SM Third Party Session
clarity.ms MUID Third Party A few seconds, 389 Days
c.clarity.ms ANONCHK Third Party A few seconds, 0 Days

Functional cookies

These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences.

Cookie source Cookie name Cookies used Duration
vimeo.com vuid Third Party A few seconds, 730 Days
vimeo.com __cf_bm Third Party A few seconds, 0 Days

Targeting cookies

These are used to collect information about your visit to our site, the content you have viewed, the links you have followed and information about your browser, device and your IP address. We’ll use this information to make our website and the advertising displayed on it more relevant to your interests.

We may also share this information with trusted third parties, including data controllers within the OSB Group for this purpose.

We use a Facebook Pixel for the collection and transfer of data which allows us to display interest-based advertisements ("Facebook Ads") to users of the website when they visit Facebook or other websites which also use the Facebook Pixel. Where you have provided your consent we use this to display advertisements that are of interest to you in order to tailor our adverts to you.

Your browser automatically establishes a direct connection with the Facebook server as soon as you have agreed to the use of cookies requiring your consent. Facebook receives the information that you have called up the corresponding website of our internet presence or clicked on an advertisement from us. If you are registered with a Facebook service, Facebook can assign the visit to your account.

For this activity we act as a joint controller with Facebook which means we are jointly responsible with Facebook for the creation of individualised or suitable ads, as well as for their optimisation.

We have concluded a corresponding agreement with Facebook for joint controllership, which can be accessed here: https://www.facebook.com/legal/controller_addendum. This agreement defines the respective responsibilities for fulfilling the obligation under the UK GDPR with regard to joint controllership.

We have agreed with Facebook that Facebook can be used as a contact point for the exercise of data subject rights.

Further information on how Meta processes personal data, including its legal basis and further information on the rights of data subjects can be found here: https://www.facebook.com/about/privacy.

Cookie source Cookie name Cookies used Duration
youtube.com VISITOR_INFO1_LIVE Third Party A few seconds, 180 Days
youtube.com YSC Third Party Session
c.bing.com SRM_B Third Party A few seconds, 389 Days
youtube.com CONSENT Third Party A few seconds, 6083 Days

First and third-party cookies

First-party cookies are set by us. They are only read when you come back to our website again.

Third parties may also use cookies, we have no control of these as they are not set by us. These third parties may include, for example, advertising networks and providers of web traffic analysis services. Third-party cookies are likely to be analytical cookies, performance cookies or targeting cookies.

To deactivate the use of third-party advertising cookies, you may visit the website page to manage their use.

How we work with our trusted third parties

Website analytics

We use third-party website analytics providers to monitor visitor traffic to our site to supply website reporting and general analytics. This gives us information about the pages on our site that visitors view, where our visitors come from (for example, whether they were directed to our site by a search engine), how long they choose to stay on the site, the types of browsers they use and so on.

We use this information to enhance our website offering so that we give our users the best possible experience on the site and to monitor the effectiveness of our marketing activities. However, this information is provided in anonymised, aggregate form only. It doesn’t enable you or your activity on our site to be individually identified.

Data Controllers within the OSB Group

Where you have consented to our use of targeting cookies, we will share these cookies with data controllers within the OSB Group to provide you with online advertisements we believe may be useful to you. Please see our privacy notice, ‘About Us’ section for the full list of OSB Group’s data controllers.

Google Analytics

We use Google Analytics, a web analytics service provided by Google, which sets a cookie in order to evaluate your use of our website. The information collected helps us to understand how people use our website, what technologies they use, whether they have followed a link or carried out a search to find the site and which pages are most popular. It doesn’t give us individually identifiable information about your interaction with the site.

Google stores the information collected by the cookie on servers in the United States. Google may also transfer this information to third parties where required to do so by law or where such third parties process the information on Google's behalf. Google won’t associate your Internet Provider (IP) address with any other data held by Google.

To find out more about the Google Analytics cookie and to reject or delete this cookie, you can visit the Google Privacy site at http://www.google.com/intl/en/privacypolicy.html

How can you manage cookies?

Strictly necessary cookies are always on when you visit us. When you first visit our website you can choose which cookies we can use.

If you wish to restrict or block the cookies which are set by us, or indeed any other website, you can do this through your browser settings. Stopping all cookies might mean you can’t access some of our services or our website may not work properly for you.

Where can I get more information?

For more information on how we may use your personal data, please see our privacy notice. You can find out more information about cookies and your rights on the ICO’s website https://ico.org.uk/your-data-matters/online/cookies/