15 million brits flock to multigenerational family holidays

Multigenerational holidays are a mainstay of British downtime, with nearly one in three Brits (29%) saying they’ve been on a holiday with adult family members from multiple generations in the last three years, according to new research from Kent Reliance.

Adult children are one of the main beneficiaries of these family holidays, with 42% of parents paying for their adult children to join the getaway to the tune of an average of £2,423.90 per parent.

The UK is the most popular destination for multigenerational family holidays (40%), followed by Europe (37%). Yet many families are travelling further afield together - whether to Asia (5%), North America (5%) or Africa (5%).

For many, these holidays are valuable for enhancing family relationships, with three-quarters (73%) of respondents stating that they have a strong impact on their family bond.

Meanwhile, 47% regard them as a tradition and something they do regularly and 60% of those who have been on multigenerational holidays say they are the trips they look forward to the most.

Louise Halliwell, Group Savings Director, Kent Reliance, comments:

“Multigenerational holidays are a mainstay of how families come together to spend time with each other and create cherished memories. Whether heading to far-flung destinations or closer to home, creating these memories is something that 47% of respondents are prioritising and financing to help bring their family together.

Londoners are the most likely to holiday with their family, with 39% saying they have done so in the last three years. Other regions follow suit with 32% in the North West, 30% in the South West and East of England, 28% in Yorkshire and Humberside and 26% of people in Northern Ireland.”

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